Offering Warranty is a Great Promotional Tool
Warranty is a critical element of new product strategy. It not only provides assurance to customers, but also serves as a very effective promotional tool.
Helping a prospect or existing customer solve a problem shows you care about them, not just about making another sale. It’s the kind of thing people remember, the kind of experience they share with friends and associates, online and in person. That’s solid word-of-mouth advertising for your dealership.
Working with your OEM so a customer can take delivery of their brand new truck or wheel loader ahead of schedule is a sign of great customer service. The same is true when your service department completes routine maintenance or repairs to their equipment sooner than promised. You’re their hero, because you know time is money for them, and every day of down time hurts their business. You understand, and you care.
The truth is that while an extended warranty will cost you or your customer a little more now, it will save you or them a lot in the future. Having this type of security allows proper planning , eliminates unnecessary delays in productivity, and ensures that when things go wrong, you don’t have to spend a fortune solving the problem.
Don’t forget heavy equipment is used 24/7, the prolonged use of heavy equipment in a tough environment leads to a higher need for service and greater contingency planning for unforeseen breakdowns. An effective warranty solution ticks all these boxes.