Offering Warranty is a Great Promotional Tool

Warranty is a critical element of new product strategy. It not only provides assurance to customers, but also serves as a very effective promotional tool.

Delivering unexpected customer service can grow your business in subtle but profitable ways.

Helping a prospect or existing customer solve a problem shows you care about them, not just about making another sale. It’s the kind of thing people remember, the kind of experience they share with friends and associates, online and in person. That’s solid word-of-mouth advertising for your dealership.

Working with your OEM so a customer can take delivery of their brand new truck or wheel loader ahead of schedule is a sign of great customer service. The same is true when your service department completes routine maintenance or repairs to their equipment sooner than promised. You’re their hero, because you know time is money for them, and every day of down time hurts their business. You understand, and you care.

The truth is that while an extended warranty will cost you or your customer a little more now, it will save you or them a lot in the future. Having this type of security allows proper planning , eliminates unnecessary delays in productivity, and ensures that when things go wrong, you don’t have to spend a fortune solving the problem.

Don’t forget heavy equipment is used 24/7, the prolonged use of heavy equipment in a tough environment leads to a higher need for service and greater contingency planning for unforeseen breakdowns. An effective warranty solution ticks all these boxes.

An investment that you want to protect.

Heavy equipment is a major investment.

During the course of its working life it has more pressure put on it than your average car, from moving sand or literally to moving mountains.

That means there’s a greater chance that something will go wrong, just after your regular warranty has expired. When it does go wrong you needs adequate protection in place to ensure you can meet the cost of a thorough repair through a certified dealer rather than a cut price mechanic.

WarrantyConnect, is a warranty management software system which is to be utilized to streamline efficiencies and automate the warranty process for OEM’s and dealerships in the construction equipment industry.

The system allows for seamless communication between manufacturer, dealer and end consumer. It is the only software out there designed to connect all three. Every user in the system will be able to follow a claim from beginning to end and know exactly where their machine is in the process.

This system allows for real-time quotes and purchase of a warranty 24 hours a day 7 days a week. Warranty Connect will give full equipment history with detailed machine data, documents and photos, and is included when you choose to enrol your equipment in the Protect My Iron Construction Equipment Warranty program.

Warranty Connect

Warranty Management System