Enhancement of the Product offering can be appealing to:
Mortgage Providers
Unsecured Lenders
Credit Card Providers
Motor Manufacturers
Telecom Providers
Energy/Utility Companies
Motor Distributors
House Builders
Educational Care Product Providers
Retailers
Affinity Groups
Involuntary Unemployment protection can allow them to increase more sales of their core product offerings whether they relate to mortgages, unsecured loans, credit cards, motor vehicles, telecom and utility services, building and supply of homes and or enhancement benefits for an affinity group.